a strategic approach to crisis management2019 golestan province floods by using swot method

Introduction: at the time of natural disasters, various organizations are responsible for crisismanagement. each organization holds responsibilities corresponding to its mission statement.the absence of coordination is one of the primary obstacles regarding crisis management at thetime of the disaster, caused by inconsistent decisions and a lack of mutual perception of thecrisis. the more compatible the strategy selection process of organizations is, the fewer naturaldisaster casualties will be.methods: this study aims to strategically analyze the crisis management of april 2019golestan floods through the strengths, weaknesses, opportunities, and threats (swot)method, highlighting the role and performance of the red crescent society. the selected toolwas a descriptive-analytic field-based documentation survey questionnaire providing the chanceto investigate the strengths, weaknesses, opportunities, and threats. finally, we determined theoptimal strategy.findings: the results revealed that the average values of internal and external factors for allunits were above 2.5. therefore, so is the optimal strategy whose emphasis is on using thestrengths and opportunities faced by the red crescent society to the fullest and other floodmanagement bodies.conclusion: considering that the crisis-management-related agencies ought to operate as aunified system to decrease casualties, the need to adopt proper strategies to enhancecoordination in associated organizations is one of the leading priorities of golestan province.