طراحی الگوی هویت‌سازمانی با استفاده از نظریه داده بنیاد در گروه صنعتی تراکتورسازی ایران

هدف این تحقیق طراحی الگوی هویت‌سازمانی در گروه صنعتی تراکتورسازی ایران است. تحقیق حاضر از نظر روش تحقیق از نوع آمیخته کیفی و کمی بوده است. در بخش کیفی از نظریه داده بنیاد برای ساخت مدل مفهومی هویت‌سازمانی استفاده شده است. در این بخش از خبرگان آشنا به موضوع هویت‌سازمانی شامل مدیران ارشد شرکت تراکتورسازی ایران استفاده شده است. داده ها به روش مصاحبه نیمه ساختاریافته جمع آوری گردیده است. جهت تجزیه‌وتحلیل داده ها از فرایند سه مرحله ای کدگذاری باز، محوری و انتخابی استفاده شده که یافته های این بخش نشان دهنده مدل پارادایم هویت‌سازمانی شامل 52 مفهوم و 33 مقوله فرعی بوده است. در بخش کمی پژوهش نیز، نمونه آماری تحقیق 330 نفر تعیین گردیده است. به‌منظور جمع‌آوری داده ها از پرسشنامه محقق ساخته براساس مقوله های فرعی و مفاهیم به دست آمده از مرحله کیفی پژوهش استفاده شده است. یافته های بخش کمی با استفاده از تحلیل عاملی تاییدی نشان می‌دهد که همه مدل های تاییدی از نظر شاخص‌های برازش مدل تایید شده است. نتایج بیانگر این موضوع است که هویت درونی، توانمندسازی و هویت مبتنی بر شغل به‌عنوان شرایط علی شکل‌گیری هویت‌سازمانی، سبک رهبری و اخلاقیات سازمانی به‌عنوان شرایط زمینه ای و عوامل مدیریتی و الزامات مالی شرایط مداخله گر شکل‌گیری هویت‌سازمانی می‌باشند. در این راستا سازمان برای ایجاد و افزایش هویت‌سازمانی بایستی راهبردهایی مانند حمایت سازمانی درک شده و جامعه‌پذیری سازمانی را در پیش گرفته که منجر به پیامدهای فردی و سازمانی مانند افزایش عملکرد می گردد.

Developing a Model for Organizational Identity Using Grounded Theory in Iran Tractor Manufacturing Industrial Group

1 INTRODUCTIONOrganizational identity refers to the common beliefs of an organization’s members. despite plenty of research on organizational identity, there is little knowledge about its affecting factors and how it is formed. in line with shaping organizational identity, some researchers emphasize internal and external factors such as organizational communications, top management activities, and human resource management. organizational identity is one of the most important factors that affect organizational performance and productivity. research shows that there exists a theoretical gap in developing systematic models for organizational identity, particularly in iranian organizations. accordingly, this study attempts to provide a comprehensive model of organizational identity in iran tractor manufacturing company. 2 THEORETICAL FRAMEWORK Organizational identity involves a strong emotional attachment to the organization, which is referred to as the perception of common characteristics. according to social identity theory, the psychological relationship between employees and an organization is known as organizational identity. the power of organizational identity reflects the degree to which the employees perceive an organization as particularity and unique. the organizational identity has the ability to predict many important organizational attitudes and behaviors. it has been considered as a concept that forms the common understanding of an organization’s members of its central characteristics and it shapes a kind of shared thinking among employees.3 METHODOLOGYThis research is a developmental and applied study in terms of purpose, and in regard to the method, it is a descriptive survey. and in terms of the research design, it is a mixed study. in the qualitative phase, grounded theory is used to create a conceptual model of organizational identity. in this regard, a threestep process of open, axial, and selective coding was performed by nvivo10 software. in the quantitative phase, confirmatory factor analysis was used to confirm qualitative findings. 4 RESULTS DISCUSSIONThe process model developed in this research, as a native model of organizational identity, attempts to consider the issue of organizational identity from a multidimensional viewpoint. this model is capable of directing the employees’ intentions and behaviors in line with the organizational goals. the results of this study made causal conclusions on the components of internal identity, employees’ empowerment, and job enrichment. leadership style is also proposed as a context for shaping organizational identity. in addition, managerial factors and financial requirements were determined to be the intervening factors. additionally, perceived organizational support and socialization were considered as effective strategies of organizational identity. finally, the consequences of organizational identity were found to have positive effects on customer performance and satisfaction. 5 CONCLUSIONS SUGGESTIONSIn order to enhance the causal conditions through internal identity, managers are advised to strengthen the trust among employees with their honest behaviors to make employees more compatible with the organization, which leads to strengthening the employees’ internal identity. furthermore, to create a suitable context, it is suggested that managers improve moral and transformational leadership characteristics to increase the sense of solidarity among employees and managers. in order to create a positive role for interveners, it is suggested that managers adopt a management style based on ethical traits and cooperation with employees and show positive managerial competencies. additionally, managers are also advised to support employees in three ways as emotional, managerial, and health support. besides, it is emphasized that according to the consequences of managers’ organizational identity, different roles and tasks may be assigned to employees. in the individual dimension, managers should strengthen job satisfaction, psychological security, job performance, job motivation, and organizational citizenship behavior. moreover, in the organizational dimension, it is recommended to take some defective actions to improve organizational decisionmaking, promote organizational commitment, productivity, and enhance the organizational image.