ارائه مدل عوامل موثر بر استفاده از وب‌سایت‌های ورزشی

اﻣﺮوزه اﺳﺘﻔﺎدهﮐﻨﻨﺪﮔﺎن از اﯾﻨﺘﺮﻧﺖ و ﺑﻪﺗﺒﻊ آن وبﺳﺎﯾﺖﻫﺎی ورزﺷﯽ ﺑﻪﺳﺒﺐ اراﺋﮥ اﻃﻼﻋﺎت ﻣﻬﻢ درﺑﺎره ﺳﺎزﻣﺎنﻫﺎ، ﻣﺤﺼﻮﻻت، ﺗﯿﻢﻫﺎ و ﺑﺎزﯾﮑﻨﺎن اﻓﺰاﯾﺶ ﯾﺎﻓﺘﻪ اﺳﺖ. ﺑﺪﯾﻦﻣﻨﻈﻮر ﺗﺤﻘﯿﻖ ﺣﺎﺿﺮ ﺑﺎ ﻫﺪف اراﺋﮥ ﻣﺪل ﻋﻮاﻣﻞ ﻣﺆﺛﺮ در اﺳﺘﻔﺎده از وبﺳﺎﯾﺖﻫﺎی ورزﺷﯽ ﺑﺎ اﻧﺘﺨﺎب 258 ﻧﻔﺮ از داﻧﺸﺠﻮﯾﺎن ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ داﻧﺸﮕﺎه ﮐﺮدﺳﺘﺎن ﺑﻪ روش ﺳﺮﺷﻤﺎری و ﺑﺎ روش ﺗﺤﻘﯿﻖ ﻫﻤﺒﺴﺘﮕﯽ اﻧﺠﺎم ﭘﺬﯾﺮﻓﺖ. ﺑﺎ ﺑﺮرﺳﯽ ﭘﯿﺸﯿﻨﻪ از ﭘﺮﺳﺸﻨﺎﻣﮥ اﺳﺘﺎﻧﺪارد ﻣﻨﺎﺳﺐ ﺑﺎ اﻫﺪاف ﺗﺤﻘﯿﻖ اﺳﺘﻔﺎده ﺷﺪ ﮐﻪ رواﯾﯽ ﺻﻮری و ﻣﺤﺘﻮاﯾﯽ آن ﺗﻮﺳﻂ ﻣﺘﺨﺼﺼﺎن و ﻫﻤﺴﺎﻧﯽ دروﻧﯽ آن از ﻃﺮﯾﻖ آﻟﻔﺎی ﮐﺮوﻧﺒﺎخ ﺗﺄﯾﯿﺪ ﺷﺪ. ﺑﻪﻣﻨﻈﻮر ﺗﺤﻠﯿﻞ دادهﻫﺎ از آﻣﺎر ﺗﻮﺻﯿﻔﯽ و اﺳﺘﻨﺒﺎﻃﯽ )ﻣﺪل ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎری( ﺑﺎ اﺳﺘﻔﺎده از ﻧﺮماﻓﺰارﻫﺎی آﻣﺎری spss20 و 22 amos اﺳﺘﻔﺎده ﺷﺪ. ﯾﺎﻓﺘﻪﻫﺎ ﻧﺸﺎن داد ﻣﺪل اراﺋﻪﺷﺪه ﺑﺮازش ﻣﻨﺎﺳﺒﯽ دارد ( 22/354 = agfi = 0/925 ،gfi =0/979 ،10 = df ، x2، 974 = rmsea = 0/069 ،cfi). ﺗﻌﻬﺪ رواﻧﯽ و درﮔﯿﺮی در ورزش از ﻃﺮﯾﻖ ادراﮐﺎت ﻣﺪل ﭘﺬﯾﺮش ﻓﻨﺎوری ﺑﺮ ﻧﮕﺮش و ﺗﺼﻤﯿﻢ ﺑﻪ اﺳﺘﻔﺎده از وبﺳﺎﯾﺖﻫﺎی ورزﺷﯽ اﺛﺮ ﻣﯽﮔﺬارﻧﺪ. ﺑﻨﺎﺑﺮاﯾﻦ ﻣﯽﺗﻮان ﺑﺎ ﺗﻤﺮﮐﺰ ﺑﺮ اﯾﻦ ﻣﺘﻐﯿﺮﻫﺎ ﻣﯿﺰان اﺳﺘﻔﺎده از وبﺳﺎﯾﺖﻫﺎی ورزﺷﯽ را اﻓﺰاﯾﺶ داد.

Model of the Effective Factors on Sport Websites Usage

Today internet and sport websites users have increased because of delivering the important information about the organizations, products, teams, and players. This study aims to deliver a model of the effective factors on sport websites usage. In this descriptive – correlational study, 258 participants selected from among physical education students of University of Kurdistan based on census method. Data collected through a standard, valid and reliable questionnaire which is suitable for paper’s objectives. Data analyzed through descriptive and inferential statistics by Spss20 and Amos22 software. It is concluded that the final model is suitable for delivering the factors which are effective on sport websites usage. So model’s variables are good determinants in usage of sport websites