تحلیل مدل ساختاری رفتار محیط زیست گرایانه گردشگران در منطقه سرخ‌آباد سوادکوه

امروزه با افزایش معضلات و بحران‌های محیط‌زیستی، باعث شده تا اهمیت بحث و تحقیق در مورد مسائل محیط‌زیست افزایش یابد. تغییراتی که با رفتار انسان‌ها در محیط‌زیست رخ می‌دهد، می‌تواند باعث تخریب محیط شود. برای جلوگیری از تخریب محیط‌زیست باید رفتار انسان‌ها به سمت‌وسوی ابعاد محیط‌زیست گرایانه تغییر کند. دستیابی به تغییرات رفتاری در ارتباط با محیط‌زیست، نیازمند شناخت نگرش افراد نسبت به آن است. هدف از این پژوهش بررسی عوامل موثر بر رفتار محیط دوستانه گردشگران در منطقه ییلاقی سرخ‌آباد سوادکوه می‌باشد. روش پژوهش توصیفی پیمایشی و ابزار جمع‌آوری داده‌ها پرسشنامه بود که روایی آن با بهره‌گیری ازنظر اساتید و کارشناسان مربوطه و پایایی آن با استفاده از آزمون آلفای کرونباخ تائید شد. جامعه آماری پژوهش شامل 110 نفر بوده است که با استفاده از فرمول کوکران، 86 نفر از گردشگران به‌عنوان حجم نمونه انتخاب شدند. تجزیه‌وتحلیل داده‌ها با استفاده از نرم‌افزار spss22 و نرم‌افزار smart pls انجام گرفت. نتایج حاصل از همبستگی متغیرهای دانش، نگرش و درک نشان داد که بین درک محیط‌زیستی و رفتار محیط‌زیستی گردشگران رابطه مثبت معنادار وجود دارد (p≤0/01). نتایج تحلیل رگرسیون گام‌به‌گام حاکی از این است که رفتار محیط‌زیستی ارتباط معنی‌داری در سطح پنج درصد با متغیر درک دارد. مطابق یافته‌های مدل‌سازی معادلات ساختاری، متغیر درک، نگرش و دانش محیط‌زیستی بر متغیر رفتار تاثیر می‌گذارند. به عبارتی باید بیان داشت در بین عامل‌های اثرگذار بر بروز رفتارهای محیط‌زیستی، درک محیط‌زیستی گردشگران اثر بالاتری بر رفتارهای آنان داشته است.

analysis of structural model of tourists’ eco-friendly behavior in sorkhabad savadkuh

extended abstract today, with the increase of environmental problems and crises, it has increased the importance of discussion and research on environmental issues. changes that occur in human behavior in the environment can cause environmental degradation. to prevent the destruction of the environment, human behavior must change to eco-friendly behavior. achieving behavioral change requires understanding people’s attitudes toward the environment. the purpose of this study is to investigate the factors affecting the tourists’ environmentally friendly behavior in sorkhabad savadkuh rangelands. the research method was descriptive-survey and the data collection tool was a questionnaire whose validity was confirmed by the views of professors and relevant experts and its reliability was confirmed by cronbach’s alpha test. using cochran’s random method and statistics, 86 tourists were selected as the sample. data analysis was performed using spss22 software and smart pls software. the results obtained from calculating the correlation coefficient indicate significant positive relationship between environmental perception and environmental behavior of tourists. the results of stepwise regression analysis showed that the environmental impact variable (0.444) had the greatest effect on the environmental behavior variable. in other words, a higher level of has led to more responsible environmental behavior among tourists in that area. according to the structural equation modeling findings, the variables of perception, attitude and environmental knowledge affect the environmental behavior variable with coefficients of 0.768, 0.031 and 0.210, respectively. introductionhuman misuse of nature and its resources has caused many natural ecosystems to face many environmental problems, including climate change, drought, soil erosion, degradation of wildlife habitats, biodiversity loss, and vegetation loss. has done. to solve these problems, various solutions were proposed, most of which were technological, but today, due to the high cost of these methods, researchers have turned to changing people’s lifestyles and behavioral solutions. in the present century, environmental behaviors as one of the most important and influential factors on the environment have been considered by many environmental sociologists. many scientists believe that the solution to environmental crises should be sought in changing human behavior, attitudes and lifestyles.in this study, the results of determining the effect of variables affecting the environmental behaviors of tourists in the sorkhabad region presented. also, to improve the behavior of tourists, it is necessary to know the effective factors and variables in this field. after reviewing the literature review and the planned behavior model of ajzen fishbein research, the conceptual model of the research was presented. then, the relationships between four latent variable (knowledge variables, attitudes and perceptions, environmental behavior) and 32 observed variables were examined to determine the existence or non-existence of a relationship between them. methodologythe research method is survey and the data collection tool is a questionnaire. the questionnaire questions were designed based on the likert scale of five options and its reliability was calculated through cronbach’s alpha test. the statistical population of sorkhabad region included 110 visitors, which was determined using cochran formula, the sample size was 86 people.data analysis was performed using smart-pls and spss software. to test the conceptual model as well as the research hypotheses, structural equation modeling based on the partial least squares method has been used. smart pls3 software was used for this purpose. structural equation modeling is a technique for analyzing data that is designed to evaluate the relationships between two types of variables (observed and latent variables).