ارزیابی شاخص ‏های شهر خلاق در ایجاد گردشگری خلاق شهری (مطالعه‌ موردی: خوی)

گردشگران به دنبال مقاصد جدیدی با اهداف متفاوت برای اوقات فراغت‏ اند. گردشگری خلاق به دنبال برجسته ‏نمودن خرده ‏فرهنگ ‏ها در جامعه‌ محلی و احیای میراث ملموس و ناملموس و تعامل آموزشی، احساسی و اجتماعی گردشگر، و همچنین مشارکت وی با مکان و فرهنگ مردم مقصد است. در عصر گردشگری خلاق، گردشگران فقط به دنبال دیدار آثار تاریخی و طبیعی نیستند، بلکه به دنبال درک عمیق ‏تری از جامعه‌ مقصدند. با توجه به تنوع فرهنگی و پیشینه‌ تاریخی و آثار هنری و صنایع‏ دستی در خوی، توجه به گردشگری خلاق در این شهر بیش ‏از پیش احساس می ‏شود. با توجه به اهمیت موضوع گردشگری خلاق و موقعیت جغرافیایی خوی در رابطه با مرز ترکیه و وجود جاذبه‏ های گردشگری آن، این پژوهش در راستای تحقق چنین امری انجام گرفته است. ایجاد یک مکان گردشگری خلاق به ‏کاربستِ شاخص ‏های مهم شهر خلاق اعم از مشارکت، تنوع شهری، سرزندگی فضاهای شهری، کارایی، و تکنولوژی ارتباطی نیاز دارد. جامعه‌ آماری این پژوهش شامل شهروندان مناطق دوگانه‌ خوی است و حجم‏ نمونه ‏383 نفر ‏تعیین ‏شد. هدف از این مقاله ارزیابی شاخص ‏های شهر خلاق در ایجاد گردشگری خلاق شهری در خوی است. در این راستا، روش پژوهش توصیفی- تحلیلی و به لحاظ هدف کاربردی است. اخذ داده ‏ها و اطلاعات به‏ صورت اسنادی و میدانی (پرسش‏نامه از شهروندان) است. نتایج پژوهش نشان می ‏دهد میان شاخص ‏های شهر خلاق و میزان تحقق ‏پذیری گردشگری خلاق شهری رابطه‌ معنی ‏داری وجود دارد. اما شهر خوی دارای شاخص ‏های مناسب برای ایجاد گردشگری خلاق نیست و در مولفه‏ های گوناگون شاخص ‏های شهر خلاق در خوی ضعف‏ های اساسی وجود دارد.

evaluation of creative city indicators in creating a creative tourism city (case study: khoy)

evaluation of creative city indicators in creating a creative tourism city (case study: khoy)abstracttourists are looking for new destinations with different targets for leisure time. creative outlet seeks to highlighting subcultures in the local community and revitalizing tangible and intangible heritage and educational, emotional, social interaction of tourist as well as his involvement with the place and culture of destination people. in the era of creative tourism, tourists are not only looking for natural and historical artifacts but also for a deeper understanding of destination community. according to genre of life, cultural diversity and historical monuments and artistic works in khoy are increasingly felt in attention of creative tourism in this city. due to the importance of the issue of creative tourism and the appropriate geographical location of khoy in relation to the turkish border and the existence of tourist attractions, research has been done to achieve this. creating a creative tourism location requires application of important creative city indicators, such as participation, urban diversity, vitality of urban spaces, efficiency and communication technology. the statistical population of this study includes citizens of dual regions of khoy and the required sample size of 383 people was determined. . the purpose of this paper is to evaluate indicators of creative city in creating creative urban tourism in khoy. in this regard, the research method is descriptive-analytical and applied in terms of purpose and obtaining data and information was in the form of documents and field (citizen questionnaire). the results of multivariate research show that there is a significant relationship between creative city indicators and the rate of realization of creative urban tourism but khoy city does not have necessary indicators to create creative tourism and there are fundamental weaknesses in the various components of the creative city.introductionthe creative tourism has spread over the years to many countries, including new zealand, austria, spain, canada, the united states and taiwan.this is how unesco’s network of creative cities describes creative tourism in 2006. creative tourism is a journey guided to selected and authentic experiences with collaborative learning in the art, cultural heritage or special features of a place and it connects with those who live in these places and build this living culture(tan et al, 2013).creative tourism experiences lead to the development of economic, the social and cultural conditions in the destination that is presented. creativity allows the tourist destination city to develop innovative products relatively quickly and gives it a competitive advantage over other destinations. creative products attract entrepreneurs and people from the cultural sector(robati anaraki, 2016: 3).theoretical basescreative citycreative cities are able to provide new solutions to their everyday problems. another concept of creative city focuses on cultural products, that is, the production of cultural goods and services are associated with activities that constitute center of creativity (rabbani khorasgani, 2011: 161).creative tourismthe term creative tourism was coined by richards and raymond, the idea for a variety of creative forms of tourism originated in a european project called eurotex. idea of creative tourism came not only to meet all needs and wants of the tourist, but also to form a wide range of contemporary policy making. creative tourism is recognized as one of the key development options for a variety of reasons and can serve specific purposes( babaei hemmati mousavi, 2014).pappalepore and et al( 2014), in a study concluded that the important role of creative clusters in development of creative tourism is that the focus of creative industries provides opportunities for