تبیین راهبردهای توسعۀ گردشگری در مناطق مرزی بر اساس ماتریس برنامه‏ ریزی استراتژیک کمی

ایران به لحاظ جاذبه‏های فرهنگی و طبیعی در بین پنج کشور برتر دنیا و از نظر جاذبه‏های تاریخی در رتبه 10 قرار دارد. به‏رغم نقش راهبردی و کلیدی گردشگری در توسعه پایدار منطقه‏ای، فقدان برنامه مناسب از سوی برنامه‏ریزان، ناآگاهی گردشگران از پتانسیل‏های گردشگری، و تمایل ضعیف سرمایه‏گذاری بخش خصوصی در این حوزه باعث شده است صنعت گردشگری در برخی مناطق دچار توسعه‏نیافتگی شود. پژوهش حاضر در منطقه مرزی سردشت با توجه به ظرفیت‏های موجود گردشگری آن و در راستای پاسخ‏گویی به چالش‏ها و محدودیت‏های گردشگری در این منطقه و ارائۀ راهکارهای مناسب انجام شده است. برای شناسایی نقاط قوت و ضعف و فرصت‏ها و تهدیدهای پیش ‏رو، با تعدادی از گردشگران و صاحب‏نظران مرتبط با صنعت گردشگری، هتلداری، و صاحبان آژانس‏های گردشگری در سطح شهرستان و استان به شیوۀ اشباع نظری مصاحبه شد و با استفاده از مدل swot استراتژی‏های wt،wo ،st ، و so تعیین شد. برای انتخاب بهترین استراتژی جهت توسعه این صنعت، ماتریس برنامه‏ریزی استراتژیک کمّی(qspm)  و برای تعیین وزن‏های عوامل پرسش‏نامه‏ای swot بر اساس مقیاس لیکرت به صورت پنج‏گزینه‏ای طراحی و توسط پنجاه نفر از کارشناسان و خبرگان گردشگری تکمیل شد. یافته‏ها نشان داد با وجود نقاط قوت و فرصت میزان تهدیدها و ضعف‏ها بسیار بالاست و منطقه به لحاظ توسعه گردشگری از سطح آسیب‏پذیری برخوردار است و توزیع مجدد منابع و برنامه‏ریزی بهینه در منطقه امری الزامی است. همچنین، راهبرد wo3 با نمره 4.56 یعنی تقویت و ارتقای سطح زیرساخت‏ها و خدمات گردشگری به‏عنوان بهترین راهبرد پیشنهاد شده است.

The selection of tourism development strategies in Sardasht city based on SWOT modelAnd Quantitative Strategic Planning Matrix (QSPM)

One of the most important destinations for tourists is nature. Iran is ranked 10th in cultural and natural attractions in the top five countries of the world and in terms of historical attractions. In this regard, the strategic and key role of tourism in the regional development is evident. The lack of suitable programs by tourism organizations and tourisms and the reluctance of private sector investment in the lack of facilities and facilities for tourists have made industry Tourism in these areas will be underdeveloped. The current research on Sardasht city has been done considering the potential of tourism and in order to answer these questions: what are the advantages and limitations of tourism development in this region and what are the ways to develop tourism? Strengths and weaknesses, opportunities and threats in tourism,s Sardasht and its suitable and effective strategies?In this research, to identify the strengths and weaknesses and the opportunities and threats in tourists and experts of government departments and organizations. Related to the tourism , hotel industry and recreational agencies in the county and province that had years of experience in this field were interviewed and using the SWOT model and the intersection of these factors together the strategies of WT, WO, ST and SO were determined in four categories. In the next step, to select the best strategy for developing this industry, quantitative Strategic Planning Matrix (QSPM), and to determine the weight of the factors, a SWOT questionnaire based on the Likert scale was designed as 5 options and was designed by 50 sampel. The study area has been completed. Quantitative Strategy Planning Matrix (QSPM) have shown that due to the strengths and opportunities in the region, the level of threats and weaknesses is very high and the region has a vulnerability level in terms of tourism development and the distribution and reallocation of resources and Proper planning is necessary at the regional level. WO3 Strategy 4.56 emphasis on strengthening and enhancing the level of infrastructure, transportation and tourism services in the welfare and development of tourism, is proposed as the best strategyOne of the most important destinations for tourists is nature. Iran is ranked 10th in cultural and natural attractions in the top five countries of the world and in terms of historical attractions. In this regard, the strategic and key role of tourism in the regional development is evident. The lack of suitable programs by tourism organizations and tourisms and the reluctance of private sector investment in the lack of facilities and facilities for tourists have made industry Tourism in these areas will be underdeveloped. The current research on Sardasht city has been done considering the potential of tourism and in order to answer these questions: what are the advantages and limitations of tourism development in this region and what are the ways to develop tourism? Strengths and weaknesses, opportunities and threats in tourism,s Sardasht and its suitable and effective strategies?In this research, to identify the strengths and weaknesses and the opportunities and threats in tourists and experts of government departments and organizations. Related to the tourism , hotel industry and recreational agencies in the county and province that had years of experience in this field were interviewed and using the SWOT model and the intersection of these factors together the strategies of WT, WO, ST and SO were determined in four categories. In the next step, to select the best strategy for developing this industry, quantitative Strategic Planning Matrix (QSPM), and to determine the weight of the factors, a SWOT questionnaire based on the Likert scale was designed as 5 options and was designed by 30 sampel. The study area has been completed. Quantitative Strategy Planning Matrix (QSPM) have shown that due to the strengths and opportunities in the region, the level of threats and weaknesses is very high and the region has a vulnerability level in terms of tourism development and the distribution and reallocation of resources and Proper planning is necessary at the regional level. WO3 Strategy 4.56 emphasis on strengthening and enhancing the level of infrastructure, transportation and tourism services in the welfare and development of tourism, is proposed as the best strategyOne of the most important destinations for tourists is nature. Iran is ranked 10th in cultural and natural attractions in the top five countries of the world and in terms of historical attractions. In this regard, the strategic and key role of tourism in the regional development is evident. The lack of suitable programs by tourism organizations and tourisms and the reluctance of private sector investment in the lack of facilities and facilities for tourists have made industry Tourism in these areas will be underdeveloped. The current research on Sardasht city has been done considering the potential of tourism and in order to answer these questions: what are the advantages and limitations of tourism development in this region and what are the ways to develop tourism? Strengths and weaknesses, opportunities and threats in tourism,s Sardasht and its suitable and effective strategies?In this research, to identify the strengths and weaknesses and the opportunities and threats in tourists and experts of government departments and organizations. Related to the tourism , hotel industry and recreational agencies in the county and province that had years of experience in this field were interviewed and using the SWOT model and the intersection of these factors together the strategies of WT, WO, ST and SO were determined in four categories. In the next step, to select the best strategy for developing this industry, quantitative Strategic Planning Matrix (QSPM), and to determine the weight of the factors, a SWOT questionnaire based on the Likert scale was designed as 5 options and was designed by 50 sampel. The study area has been completed. Quantitative Strategy Planning Matrix (QSPM) have shown that due to the strengths