سنجش و ارزیابی کیفیت محیطی فضای عمومی روستاهای مقصد در جذب گردشگران (مطالعۀ موردی: روستاهای هدف گردشگری شهرستان طرقبه و شاندیز )

جاذبه‏های موجود در محیط‏های روستایی نقش اساسی در جذب گردشگر دارند. فضاهای عمومی موجود در روستاها مانند میدان‏ها و کوچه‏ها همراه معماری بیرونی خانه‏ها و مبلمان‏های موجود می‏توانند عناصر جذاب برای گردشگران باشند. کیفیت محیطی فضاهای عمومی و عناصر موجود در آن اولین و مهم‏ترین جاذبه گردشگری از دیدگاه گردشگران روستایی بوده و می‏تواند موجب رونق گردشگری شود. بر این اساس، هدف از پژوهش حاضر سنجش و ارزیابی کیفیت محیطی فضای عمومی روستاهای مقصد در جذب گردشگر است. روش تحقیق توصیفی‏ تحلیلی است و داده‏های مورد نیاز به دو روش اسنادی و میدانی جمع‏آوری شده است. در این پژوهش هشت روستا از شهرستان طرقبه و شاندیز، که دارای جاذبه‏های گردشگری‏اند و گردشگری در آن‏ها رواج یافته، بررسی شده است. جامعه آماری شامل گردشگران روستایی و جامعه نمونه شامل 194 گردشگر است. برای تجزیه و تحلیل اطلاعات از آزمون همبستگی پیرسون، tتک‏نمونه‏ای، و مدل ویکور استفاده شده است. براساس آزمون tتک‏نمونه‏ای، از بین چهار مولفه انتخاب‏شده بیشترین مقدار آن مربوط به مولفه عملکردی با میانگین 08/3 و کمترین مقدار مربوط به مولفه زیباشناختی با میانگین 94/2 است. براساس آزمون همبستگی، در بین مولفه‏های کیفیت محیطی رابطه معناداری وجود دارد و قابلیت تعمیم به کل جامعه را دارد. همچنین، نتایج مدل ویکور نشان داد که روستای جاغرق در بهترین شرایط به لحاظ برخورداری از کیفیت محیطی فضاهای عمومی قرار دارد و روستای کنگ در پایین‏ترین رده است.

Measurement and Evaluation the Environmental Quality of Public Space on Destination Villages in Attracting Tourists (Case Study: Tourism Target Villages of Torqaba and Shandiz)

Extended AbstractIntroductionIn many countries today, tourism is seen as a tool for the development of rural areas. Therefore, attractions in rural areas play a key role in attracting tourists.Public spaces in the countryside such as squares, alleys, etc., along with the exterior architecture of existing homes and furniture, can be attractive elements for tourists. Environmental quality of public spaces and its elements is the first and most important tourist attraction from the point of view of rural tourists and can cause tourism boom. Accordingly, the purpose of the present study is to investigate and analyze the environmental impact of public space on destination villages in attracting tourists.MethodologyThe research method is descriptive analytical and data collection was done by both documentary and field methods. In this study, eight villages of Torqabah and Shandiz which have tourist attractions and are popular in the area were studied. The statistical population consists of rural tourists and the sample population consists of 194 tourists. Pearson correlation test, onesample T test, and Vikor’s model were used to analyze the data. The statistical population consists of rural tourists and the sample population consists of 194 tourists. Pearson correlation test, onesample T test, and Vikor’s model were used to analyze the data.Results and discussionAccording to the results of single sample T test, the highest value was related to functional component with mean (3.08) and the lowest value to aesthetic component with mean (2.94).According to the correlation test, there is a significant relationship between the components of environmental quality and is generalizable to the whole community. Also the results of Vikor model showed that Jagaragh village is in the best condition in terms of environmental quality of public spaces and Kang village is the lowest.ConclusionOverall, the results showed that the aesthetic aspects of the public spaces of the studied villages are lower than the average of the other components and should be considered more, but the sense of rural identity can be felt in a semantic sense. Observed average. From a functional point of view, the villages are in a good condition and the environmental aspect of the physical condition is moderate, which will be more favorable to the tourist by enhancing the vegetation and environmental health of the village. The results of the Pearson test show that the four components of environmental quality of public spaces have a strong direct relation with each other and can be generalized to the whole community. In other words, the existing components are related to each other and can be mutually reinforcing. This means that increasing positive changes in one component increases the positive status of the other components. Also, Vikor Multi Criteria Decision Making Model was used to analyze the situation of the villages and the results showed that the village of Kong was the lowest and lowest in terms of indices and Jagharg village. Considering the environmental quality indices of public space in the study area is at the highest level. In sum, given the theoretical foundations and research findings, the following suggestions can help officials and planners as well as all tourism stakeholders in creating more sustainable environmental quality tourism villages: Planning for compliance Principles of visual aesthetics in the construction of villages and prevention of inappropriate construction with the function of villages; increase of resorts and restaurants in the villages; restoration of old village buildings; preservation of rural identity; protection of the rural environment; Village services according to their tourist attractiveness; Community facilities and recreational facilities suitable for tourists daily due to the fact that the bulk of tourists daily in the villages. ؛ Create a sense of responsibility for the quality of the rural environment between residents and tourists.Overall, the results showed that the aesthetic aspects of the public spaces of the studied villages are lower than the average of the other components and should be considered more, but the sense of rural identity can be felt in a semantic sense. Observed average. From a functional point of view, the villages are in a good condition and the environmental aspect of the physical condition is moderate, which will be more favorable to the tourist by enhancing the vegetation and environmental health of the village. The results of the Pearson test show that the four components of environmental quality of public spaces have a strong direct relation with each other and can be generalized to the whole community. In other words, the existing components are related to each other and can be mutually reinforcing. This means that increasing positive changes in one component increases the positive status of the other components. Also, Vikor Multi Criteria Decision Making Model was used to analyze the situation of the villages and the results showed that the village of Kong was the lowest and lowest in terms of indices and Jagharg village. Considering the environmental quality indices of public space in the study area is at the highest level. In sum, given the theoretical foundations and research findings, the following suggestions can help officials and planners as well as all tourism stakeholders in creating more sustainable environmental quality tourism villages: Planning for compliance Principles of visual aesthetics in the construction of villages and prevention of inappropriate construction with the function of villages; increase of resorts and restaurants in the villages; restoration of old village buildings; preservation of rural identity; protection of the rural environment; Village services according to their tourist attractiveness; Community facilities and recreational facilities suitable for tourists daily due to the fact that the bulk of tourists daily in the villages. ؛ Create a sense of responsibility for the quality of the rural environment between residents and tourists.Keywords: Environmental Quality, Tourism Development, Public Space, Rural Tourism, Tourism Attraction