تاثیر گرایش به کارآفرینی و چابکی استراتژیک با نوآوری مدل کسب وکار و قابلیت یادگیری بر عملکرد شرکت ها

کسب وکارها پیوسته برای آگاهی از وضعیت خود در محیط رقابتی باید به ارزیابی عملکرد بپردازند تا با بهبود آن بتوانند در محیط پویا و به شدت رقابتی، دوام بیاورند. دستیابی به عملکرد برتر نیازمند انطباق و سازگاری محصولات و خدمات شرکت ها با نیازها و خواسته‌های مشتریان است که به واسطه نوآوری در مدل کسب وکار و قابلیت یادگیری سازمانی تسهیل می شود. از طرفی برای موثر واقع شدن این متغیرها نیز باید سازمان ها توانایی پاسخ گویی بالا و همچنین تمایل به ارائه محصولات و خدمات جدید داشته باشند که به واسطه چابکی استراتژیک و گرایش به کارآفرینی ایجاد می شود و سبب دستیابی به عملکرد برتر از رقبا خواهد شد. بنابراین در این پژوهش تاثیر مستقیم گرایش به کارآفرینی و چابکی استراتژیک بر عملکرد و همچنین تاثیر غیرمستقیم این دو متغیر بر عملکرد از طریق میانجی‌گری نوآوری در مدل کسب وکار و قابلیت یادگیری بررسی شده است. این پژوهش از نظر هدف کاربردی است و همچنین روش گردآوری داده های آن نیز توصیفی-پیمایشی می‌باشد. پرسشنامه این پژوهش را مدیران 96 شرکت تولیدی و خدماتی در شهرک صنعتی رشت تکمیل کرده‌اند. تجزیه و تحلیل داده ها نیز از طریق روش مدلسازی معادلات ساختاری صورت گرفته است. یافته های این پژوهش نشان می دهد که متغیرهای چابکی استراتژیک و گرایش به کارآفرینی بر عملکرد تاثیر مثبت و معناداری دارند. همچنین تاثیر غیرمستقیم این دو متغیر بر عملکرد را به کمک نوآوری مدل کسب وکار و قابلیت یادگیری تایید شده است. بنابراین توجه به این نتایج می تواند در ایجاد مزیت رقابتی و عملکرد برتر برای شرکت ها مفید موثر باشد.

investigating the effects of entrepreneurship orientation and strategic agility on firms’ performance by considering the mediating roles of business model innovation and learning capability

introduction: businesses must constantly evaluate their performance in order to determine their position and survive in a dynamic and highly competitive environment. in this environment, achieving superior performance requires the adaptation of companies’ services and products to the needs of customers and markets, which can be facilitated by several variables. recent research shows the positive and critical effect of variables such as business model innovation and organizational learning capability. through business model innovation, organizations can take the advantage of changing customer demands and expectations. also organizational learning is an ability to absorb and transform new knowledge and apply it to the development of new products with a competitive advantage and a high production speed. on the other hand, organizations must have a great ability to respond and be willing to provide new products and services that are created through strategic agility and entrepreneurial orientation in order to improve the firm performance directly and indirectly through business model innovation and organizational learning capability. so, they will achieve better performance than their competitors. this study aims at the direct effects of entrepreneurial orientation and strategic agility on the firms’ performance and the indirect effects of these two variables on the firm performance. in this regard, the mediation roles of business model innovation and learning capability are taken into account.methodology: this article is applied in term of purpose and descriptive in term of method. the data collection tool is a questionnaire with 18 specialized items. the managers of 96 production and service companies in rasht industrial park (sefidroud) participated in this research. the structural equation modeling (sem) approach was used to analyze the hypotheses. also, the smart pls-3 software was applied to evaluate the direct and indirect effects of the variables.results and discussion: firm performance refers to the companies’ ability to compete with their rivals, improve their market share and gain the competitive advantages. but according to the rapid changes in the external environment, we have to consider more dynamic variables to respond to the chaotic and unpredictable environment so as to improve company’s performance. in this regard, business model innovation can redesign organization’s operations and activities to adopt the key factors of success and gain competitive advantages. also, organizational learning capability can lead to higher firm performance by making an easier path for a free information flow through creating, transferring and integrating knowledge and experience. this is because finding a solution for the changes of unfavorable conditions needs a flexible and quick reaction that can be solved by these two factors. this study shows the direct effects of business model innovation and   organizational learning capability on firm performance. moreover, other variables such as strategic agility and entrepreneurial orientation can affect the firm performance directly and indirectly through business model innovation or organization learning capability. in other words, strategic agility is introduced as the best solution to respond to the external environment and the rapid changes because it enables companies to change their competitive characteristics and adapt themselves to market trends. also, entrepreneurial orientation includes risk-taking, innovativeness, and proactiveness which can provide a better atmosphere for firms to foster an innovation- and change-driven environment in order to pioneer a new business, enter a new market and capture opportunities before their rivals can. the results of this study show that strategic agility and entrepreneurial orientation have positive and direct significant effects on firm performance.