پیشران های موفقیت توسعه محصول جدید در شرکت های دانش‌بنیان

تمایز از طریق توسعه محصول جدید یکی از موثرترین راه‌ها برای کسب موفقیت است. پژوهش حاضر با هدف ارائۀ الگوی پیشران های موفقیت توسعه محصول جدید در شرکت‌های دانش‌بنیان تولیدی کوچک و متوسط در پارک علم و فناوری فارس و با استفاده از روش فراترکیب انجام‌شده است. فراترکیب متمرکز بر مطالعات کیفی بوده، به ترجمۀ مطالعات کیفی به یکدیگر و فهم عمیق پژوهشگر برمی‌گردد. با استفاده از روش فراترکیب، 123 مقالۀ حوزۀ موفقیت توسعه محصول جدید، مورد ارزیابی قرار گرفت. در نهایت ابعاد و کدهای مربوطه با تحلیل محتوا، استخراج و اولویت و اهمیت هر کد به کمک روش کمّی آنتروپی شانون تعیین شد. بر اساس یافته‌های پژوهش مشخص شد که کدهای تمرکز بر منحصربه‌فرد بودن محصول جدید، نیاز مشتری، قابل‌رقابت بودن محصول، ایجاد ارزش برای مشتری و شاخص شدن شرکت، دارای بیشترین ضریب اهمیت می‌باشند. در نهایت پس از طی گام‌های پژوهش، الگوی پیشران‌های موفقیت توسعه محصول جدید در شرکت‌های دانش‌بنیان ارائه‌شده است.

success drivers of new product development in knowledge-based companies

introduction: developing a new product in a rapidly changing competitive market is raised as a management strategy for the survival and growth of most companies. developing a new product can create competitive advantage and new markets and ultimately increase the revenues and benefits for companies, which has become a necessity for manufacturing and industrial organizations due to the rapid advancement of technology, the increasing competition in global markets, and the increasing changes in customer needs. the process of developing a new product must respond positively to customer needs and create a proper competitive space for the organization. developing a new product is one of the key strategies to gain a competitive advantage and maintain the organization’ growth.science and technology parks have been created as one of the components of national innovation systems and the infrastructures of knowledge-based economis to increase wealth in societies through encouraging and promoting the culture of innovation and increasing the power of competition among knowledge-based institutions and companies operating in the park. science and technology parks are created through growth centers and reproductive processes and facilitate the growth of innovation-based companies in a knowledge-based economy where the production and exchange of knowledge are major factors in creating added value. furthermore, science parks provide other value-added services, along with workspace and quality facilities, to the park’s institutions and transfer knowledge among the institutions that produce and consume knowledge. generally, knowledge-based companies are a kind of mechanism for transferring technology from university to industry. they serve to commercialize new technologies with the results of research and development in universities. these companies can be precious because they strengthen economic sectors, grow faster than ordinary start-ups, and contribute more to economic and industrial changes in regions as well as the whole economic space around them compared to start-ups.there are areas of imperative activity for any organization to achieve the targets it has set for ahead. they are known as critical success factors in the management literature and are considered as the integral components of an organization’s success in achieving its targets. managers of the companies located in the parks are not familiar with new product development. hence, understanding the factors affecting the success of new product development is essential for these companies. the main question of this research is ‘what are the key factors affecting the success and development of a new product in science and technology parks?’methodology: the purpose of this research was to provide success-driving models of developing new products in small and medium manufacturing knowledge-based companies in fars science and technology park in 2018 using the meta-synthesis method. this method is applied to integrate several studies to achieve comprehensive and interpretive results. meta-synthesis focuses on qualitative studies and refers to the translation of qualitative studies into each other and the researcher’s deep understanding. in other words, meta-synthesis is a combination of the interpretations of the primary data in selected studies. it explores new and fundamental subjects and metaphors by providing a systematic attitude for researchers through combining different qualitative types of research. this method enhances the current knowledge and provides a comprehensive view of issues. meta-synthesis requires the researcher to conduct a thorough and in-depth review and combine the findings of the relevant qualitative types of research.