The Circular Economy Business Model of Algoland

In the algoland project, microalgae are used to clean water and air from industry. this is built on a long standing collaboration between research, industry and society. in this way algoland supports the transition to a circular economy by turning pollution into biomass and potential products. this paper evaluates the potential for microalgae as an ecosystem service in industries from a circular economy perspective. the business model canvas was used in a workshop with stakeholders and researchers to discuss the challenges and opportunities for an industrial platform. results showed that the established canvas model needs to be complemented by circular models; in order to be able to include ecosystem services. in this paper a circular canvas model is developed to be used in similar approaches.