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effect of quality and packaging on the price of edible sunflower oil
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نویسنده
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chizari a.h. ,dehghani mohadeseh
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منبع
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اقتصاد و توسعه كشاورزي - 2023 - دوره : 37 - شماره : 2 - صفحه:203 -215
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چکیده
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The prices accepted by consumers in the market are influenced by the characteristics of the goods, based on consumer behavior. each of these features contributes to the price agreed upon by both consumers and suppliers. the packaging of a product plays a crucial role in attracting consumers and protecting the product from damage. high-quality and visually appealing packaging can create a positive perception among consumers, potentially resulting in a higher price point. additionally, specialized packaging techniques designed to preserve freshness and extend the shelf life of oil can also impact the price. this study investigates the impact of quality and packaging on the price of sunflower oil in iran. the primary objective was accomplished using the hedonic pricing method. given the qualitative and ordinal nature of the dependent variable, the ordinal logit model was employed. the sample size was determined through a two-stage cluster sampling approach, which involved collecting 350 questionnaires from consumers in tehran city. statistical analysis was conducted using shazam and stata software. numerous factors influence the consumption of sunflower oil at various levels. however, in general, factors such as increasing age, higher income levels, the presence of diseases, and dietary considerations contribute to a decrease in its consumption. on the other hand, factors like improving product quality, enhancing the quality of oil packaging, increasing consumer loyalty towards edible oil, and rising online sales of this product contribute to an increase in its demand.
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کلیدواژه
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edible oil ,ordinal logit ,packaging ,quality ,sunflower
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آدرس
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university of tehran, college of agriculture and natural resources, department of agricultural economics, ایران. johns hopkins university, school of arts and sciences, university of tehran, college of agriculture and natural resources, department of agricultural economics
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پست الکترونیکی
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mohadesehdehghani1399@gmail.com
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effect of quality and packaging on the price of edible sunflower oil
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Authors
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Abstract
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the prices accepted by consumers in the market are influenced by the characteristics of the goods, based on consumer behavior. each of these features contributes to the price agreed upon by both consumers and suppliers. the packaging of a product plays a crucial role in attracting consumers and protecting the product from damage. high-quality and visually appealing packaging can create a positive perception among consumers, potentially resulting in a higher price point. additionally, specialized packaging techniques designed to preserve freshness and extend the shelf life of oil can also impact the price. this study investigates the impact of quality and packaging on the price of sunflower oil in iran. the primary objective was accomplished using the hedonic pricing method. given the qualitative and ordinal nature of the dependent variable, the ordinal logit model was employed. the sample size was determined through a two-stage cluster sampling approach, which involved collecting 350 questionnaires from consumers in tehran city. statistical analysis was conducted using shazam and stata software. numerous factors influence the consumption of sunflower oil at various levels. however, in general, factors such as increasing age, higher income levels, the presence of diseases, and dietary considerations contribute to a decrease in its consumption. on the other hand, factors like improving product quality, enhancing the quality of oil packaging, increasing consumer loyalty towards edible oil, and rising online sales of this product contribute to an increase in its demand.
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