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optimized pricing decisions in a multi-level supply chain with various power and channel structures: a game-theoretic approach
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نویسنده
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araghi n. ,nikoomaram h. ,ghaffari f.
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منبع
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international journal of industrial mathematics - 2019 - دوره : 11 - شماره : 2 - صفحه:99 -109
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چکیده
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This article tries to explain the optimization of pricing decisions in a multi-level supply chain with dierent channel under dierent power structure. the emphasis is placed on three-stage supply chain models with a single product. these models are composed of three parts; these are: one supplier, one manufacturer, and one retailer. in addition three dierent channel structures will be considered for this supply chain; these include: the decentralized, the semi-integrated, and the integrated channel. there are two types of power balance structures for both the decentralized and the semi-integrated channels. the rst type is a leader follower power structure, modeled as a stackelberg game. the second type is an independent power structure and is treated as a nash game. appropriate mathematical models are developed for optimal pricing decisions. the analytical methods were extended to specify the nash game. several research ndings have been obtained. optimized decision making in supply chain management, however, is yet in the early stages. this is due to the hybrid environment in which individual rms should simultaneously decide with various supply chain conguration decisions. in order to facilitate decision making in such a hybrid environment, the overall supply chain patterns in the construction industry are studied in this paper.
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کلیدواژه
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pricing ,supply chain management ,game theory ,decision making ,optimization
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آدرس
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islamic azad university, science and research branch, faculty of management and economics, department of business management, iran, islamic azad university, science and research branch, faculty of management and economics, department of business management, iran, islamic azad university, science and research branch,, faculty of management and economics, department of economics, iran
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Authors
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