matrix ‎a‎pproach to ‎r‎obustness ‎a‎nalysis for ‎s‎trategy ‎s‎election

This study aims to discuss the use of robustness analysis in evaluation and selection the strategies of an organization based on a matrix approach. the proposed technique can overcome the weakness of the robustness analysis model related to reviewing a few future scenarios and also, makes it possible to in a short time include the ideas of the decision makers who participate in the strategic planning process. in order to more precisely compare the strategies, especially when their robustness levels are so close and consequently, it is hard to choose the best one, a version of the well-known dolan-more performance pro le is employed. to support the theoretical discussions, the proposed approach is applied on a real world problem in the automotive industry of iran and the results are explained as well.