Explanation and Analysis of the Results of Crm Success Using the Components of Knowledge Management

Customer relationship management (crm) and knowledgemanagement (km) for all companies especially in the currentcompetitive environment has become a key strategic tool. additionally,customer knowledge is an important issue for implementation ofcrm. purpose of this article is to review the results of crm using thecomponents of knowledge management. the sample members includeemployees who are members of the maskan bank of gonbad kavooscity that were selected by counting, measurement tools are questionnaire.to determine the normal distribution, the kolmogorov-smirnovtest and spearman correlation test was used to determine the correlations.the results obtained showed that there are significant relationsbetween the component of successful knowledge management and customerrelationship management as well as between crm and financialand marketing success and results.