journal of system management سال:2021 - دوره:7

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journal of system management
سال:2021 - دوره:7 - شماره:4

a goal programming linear model for simultaneous project scheduling and resource leveling - a huge civil project as a case study - صفحه:1-22 assessing the out-of-home advertising model of consumer products (case study of food industry in fars province) - صفحه:137-161 barriers to the implementation and use of internet banking in the keshavarzi bank - صفحه:49-67 designing a positioning model for state banks’ services and its validation from the perspective of external customers - صفحه:163-182 determining the dimensions of electronic customer relationship management (e-crm) in gharzolhasaneh mehr iran bank - صفحه:93-112 developing a strategic model of public relations promotion with an emphasis on media literacy system - صفحه:113-135 identification and prioritization of organizational intelligence criteria in production cooperatives of iran - صفحه:205-227 influencer behavior in social media marketing: developing and validating a new model - صفحه:271-287 modeling the communication technology industry’s innovation ecosystem using an adaptive neuro fuzzy inference system - صفحه:69-92 presenting a model of film marketing process in iran and describing the model (case study: social drama genre) - صفحه:253-270 studying the effective factors in brand value creation from the perspective of customers, organizations and stakeholders (case study: iranian textile industry) - صفحه:23-47 the effect of advertising on expectations and perception of the brand with emphasis on the mediating role of customer experience management in the insurance industry - صفحه:183-204 the effect of competitive advantage strategies on customer loyalty: mediated role of brand identification and brand awareness (case study: parsian insurance customers) - صفحه:229-252