آینده پژوهی توسعه اتوماسیون فرآیندهای سازمانی بر مبنای فناوری‌های نسل پنجم کسب و کار الکترونیک در ایران

ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﻪ آﯾﻨﺪه ﭘﮋوﻫﯽ ﺗﻮﺳﻌﻪ اﺗﻮﻣﺎﺳﯿﻮن ﻓﺮآﯾﻨﺪﻫﺎی ﺳﺎزﻣﺎﻧﯽ ﺑﺮ ﻣﺒﻨﺎی ﻓﻨﺎوریﻫﺎی ﻧﺴﻞ ﭘﻨﺠﻢ ﮐﺴﺐ و ﮐﺎر اﻟﮑﺘﺮوﻧﯿﮏ ﻣﯽ ﭘﺮدازد. ﻫﺪف اﺻﻠﯽ اﯾﻦ ﭘﮋوﻫﺶ، ﺷﻨﺎﺳﺎﯾﯽ و ﺑﺮرﺳﯽ ﻧﻘﺶ و ﻣﯿﺰان ﺗﺎﺛﯿﺮ ﻫﺮ ﯾﮏ از ﺷﺎﺧﺺ ﻫﺎی ﺗﻮﺳﻌﻪ اﺗﻮﻣﺎﺳﯿﻮن در ﺳﺎزﻣﺎن ﻫﺎ ﺑﺎ ﺑﻬﺮهﮔﯿﺮی از ﺗﮑﻨﯿﮏ آﯾﻨﺪه ﭘﮋوﻫﯽ ﻣﯿﮏﻣﮏ اﺳﺖ. در اﯾﻦ راﺳﺘﺎ، اﺑﺘﺪا ادﺑﯿﺎت ﭘﮋوﻫﺶ ﻣﺮﺗﺒﻂ ﺑﺎ اﺗﻮﻣﺎﺳﯿﻮن و ﻓﻨﺎوریﻫﺎی ﻧﺴﻞ ﭘﻨﺠﻢ ﮐﺴﺐ و ﮐﺎر اﻟﮑﺘﺮوﻧﯿﮏ ﺑﺮرﺳﯽ ﺷﺪه و ﺳﭙﺲ ﻣﺼﺎﺣﺒﻪﻫﺎﯾﯽ ﺑﺎ ﺧﺒﺮﮔﺎن ﻋﻠﻤﯽ و ﻋﻤﻠﯽ در اﯾﻦ ﺣﻮزه، ﺻﻮرت ﭘﺬﯾﺮﻓﺘﻪاﺳﺖ. ﺑﺮ اﯾﻦ اﺳﺎس 33ﺷﺎﺧﺺ اﺣﺼﺎ ﮐﻪ در ﻫﺸﺖ ﮔﺮوه زﯾﺮﺳﺎﺧﺖﻫﺎی ﻓﻨﺎوری اﻃﻼﻋﺎت، ﻣﺎﻟﯽ، ﭘﺬﯾﺮش ﻓﻨﺎوری، ﻗﻮاﻧﯿﻦ و ﻣﻘﺮرات، رﺿﺎﯾﺖ و ﺗﺠﺮﺑﻪ ﻣﺸﺘﺮی، ﺗﺤﻠﯿﻞ داده و ﺑﯿﻨﺶ ﺗﺠﺎری، ﻧﻮآوری و رﻗﺎﺑﺖ ﭘﺬﯾﺮی و ﺗﻮﺳﻌﻪ ﭘﺎﯾﺪار، دﺳﺘﻪ ﺑﻨﺪی ﺷﺪﻧﺪ. ﭘﺲ از اﺳﺘﺨﺮاج ﺷﺎﺧﺺ ﻫﺎی ﻣﻮﺛﺮ، ﺗﺤﻠﯿﻞ اﺛﺮﮔﺬاری-واﺑﺴﺘﮕﯽ اﯾﻦ ﺷﺎﺧﺺﻫﺎ ﺑﺎ ﺑﻬﺮهﮔﯿﺮی از ﺗﮑﻨﯿﮏ ﻣﯿﮏﻣﮏ ﮐﻪ اﻣﮑﺎن ﺗﺤﻠﯿﻞ ﺟﺎﻣﻊ رواﺑﻂ ﭘﯿﭽﯿﺪه ﻣﯿﺎن ﻣﺘﻐﯿﺮﻫﺎ را ﻣﯽدﻫﺪ، ﺻﻮرت ﭘﺬﯾﺮﻓﺖ. ﯾﺎﻓﺘﻪﻫﺎی ﭘﮋ وﻫﺶ ﻧﺸﺎن ﻣﯽدﻫﺪ ﮐﻪ ﺷﺎﺧﺺﻫﺎی ﮔﺮوه زﯾﺮ ﺳﺎﺧﺖ ﻓﻨﺎوری اﻃﻼﻋﺎت و ﭘﺬﯾﺮش ﻓﻨﺎوری ﺗﺎﺛﯿﺮﮔﺬارﺗﺮﯾﻦ ﺷﺎﺧﺺ ﻫﺎ و ﺷﺎﺧﺺﻫﺎی ﮔﺮوه ﺗﻮﺳﻌﻪ ﭘﺎﯾﺪار، ﻣﺎﻟﯽ و ﻗﻮاﻧﯿﻦ و ﻣﻘﺮرات از ﭘﺎﯾﯿﻦﺗﺮﯾﻦ ﻣﯿﺰان اﺛﺮﮔﺬاری در ﺳﯿﺴﺘﻢ ﺑﺮﺧﻮردارﻧﺪ، ﻫﻤﭽﻨﯿﻦ ﺷﺎﺧﺺ ﻫﺎی ﮔﺮوه ﺗﺤﻠﯿﻞ داده و ﺑﯿﻨﺶ ﺗﺠﺎری دارای اﺛﺮﭘﺬﯾﺮی ﺑﺎﻻﯾﯽ از ﺳﯿﺴﺘﻢ ﻫﺴﺘﻨﺪ. ﺷﻨﺎﺳﺎﯾﯽ ﺷﺎﺧﺺﻫﺎی اﯾﻦ ﭘﮋوﻫﺶ ﺗﺎﺛﯿﺮ ﺑﺴﺰاﯾﯽ ﺑﺮ ﺗﻮﺳﻌﻪ و ﺑﻬﺒﻮد اﺗﻮﻣﺎﺳﯿﻮن ﻓﺮآﯾﻨﺪﻫﺎی ﺳﺎزﻣﺎﻧﯽ در اﯾﺮان ﺧﻮاﻫﺪ داﺷﺖ و ﺑﻪ ﺳﯿﺎﺳﺖ ﮔﺬاران و ﻣﺪﯾﺮان اﻣﮑﺎن ﺑﺮﻧﺎﻣﻪ رﯾﺰی ﺑﻬﺘﺮ ﺟﻬﺖ ﭘﺬﯾﺮش و ﺗﻮﺳﻌﻪ ﻓﻨﺎوریﻫﺎی ﻧﺴﻞ ﭘﻨﺠﻢ ﮐﺴﺐ و ﮐﺎر اﻟﮑﺘﺮوﻧﯿﮏ ﺟﻬﺖ ﺗﻮﺳﻌﻪ اﺗﻮﻣﺎﺳﯿﻮن اداری را ﻣﯽدﻫﺪ. ﻫﻤﭽﻨﯿﻦ ﭘﮋوﻫﺶ ﻓﻮق ﻣﯽ ﺗﻮاﻧﺪ زﻣﯿﻨﻪﺳﺎز اﯾﺠﺎد ﺳﺎﺧﺘﺎرﻫﺎی ﻫﻮﺷﻤﻨﺪ و ﮐﺎرآﻣﺪ در ﺳﺎزﻣﺎنﻫﺎ و ﺑﻬﺒﻮد ﺗﺠﺮﺑﻪ ﻣﺸﺘﺮﯾﺎن، ﺑﺎﺷﺪ و ﺑﻪ ﺗﻮﺳﻌﻪ ﭘﺎﯾﺪار و رﻗﺎﺑﺖﭘﺬﯾﺮی ﺳﺎزﻣﺎنﻫﺎی اﯾﺮاﻧﯽ در ﻣﺤﯿﻂ ﮐﺴﺐ و ﮐﺎر دﯾﺠﯿﺘﺎل ﮐﻤﮏ ﮐﻨﺪ.

futures studies of the process automation development in organizations based on e-business 5.0 technologies in iran

introduction: the automation of organizational processes through advanced digital technologies such as e-business 05, represents a cornerstone of digital transformation in today’s fast-paced business environments. technologies including artificial intelligence (ai), the internet of things (iot), and big data analytics enable organizations to optimize processes, enhance customer experience, and strengthen competitiveness. despite the global recognition of these innovations, their adoption and implementation in countries like iran face significant challenges, such as inadequate infrastructure, cultural resistance, and a lack of supportive policies. this study aims to conduct a structural analysis of key factors influencing the development of process automation in organizations, leveraging the micmac (impact matrix cross- reference multiplication applied to a classification) analysis technique.methods: this study utilized a mixed-methods approach in tow main phases:1- literature review: 2- qualitative analysis: semi-structured interviews were conducted with nine academic and organizational experts, specializing in e-business 05 and digital technologies. the indicators were further refined, and their interdependencies were analyzed using the micmac tool.results: the study revealed the following findings:1. key influential factors 2. dependent indicators 3. core drivers4. systemic insights conclusion: by identifying key drivers and dependencies through the micmac technique, policymakers, and organizational leaders can prioritize investments in critical areas, such as it infrastructure and cultural adaptation, to accelerate digital transformation. the study contributes to bridging the knowledge gap regarding automation in the iranian context and provides actionable insights for developing sustainable and competitive e-business frameworks.