درآمدی بر پیش ران های داخلی اجرای موفق استراتژی: پژوهشی ترکیبی

ﻫﺪف ﭘﮋوﻫﺶ: ﺑﺮرﺳﯽ ﭘﯿﺶرانﻫﺎی داﺧﻠﯽ اﺟﺮای ﻣﻮﻓﻖ اﺳﺘﺮاﺗﮋیﻫﺎ، ﺑﺮاﺳﺎس روﯾﮑﺮدی ﻣﻨﺴﺠﻢ و اوﻟﻮﯾﺖﺑﻨﺪی آﻧﻬﺎ از ﻧﮕﺎه ﺧﺒﺮﮔﺎن ﺑﺎﻧﮑﯽ اﺳﺖ. روش ﭘﮋوﻫﺶ: ﭘﮋوﻫﺶ ﺣﺎﺿﺮ، ﭘﮋوﻫﺸﯽ اﮐﺘﺸﺎﻓﯽ و ﺗﻮﺻﯿﻔﯽ و از دﺳﺘﻪ ﭘﮋوﻫﺶﻫﺎی ﺗﺮﮐﯿﺒﯽ اﺳﺖ ﮐﻪ در ﺑﺨﺶ ﮐﯿﻔﯽ ﺑﺮ اﺳﺎس روﯾﮑﺮد ﮔﻠﯿﺰری اﺳﺘﺮاﺗﮋی ﭘﮋوﻫﺸﯽ داده ﺑﻨﯿﺎد و ﺑﺎ اﺳﺘﻔﺎده از دادهﻫﺎی ﮔﺮدآوریﺷﺪه از ﻣﺼﺎﺣﺒﻪ ﺑﺎ 11 ﺧﺒﺮه ﻋﻠﻤﯽ و اﺟﺮاﯾﯽ، ﺑﻪ دﻧﺒﺎل ﮐﺸﻒ اﺻﻠﯽﺗﺮﯾﻦ ﭘﯿﺸﺮانﻫﺎ و ﻧﺤﻮهی ارﺗﺒﺎط آنﻫﺎ ﺑﺎ ﯾﮑﺪﯾﮕﺮ در ﺑﺎﻧﮏﻫﺎﺳﺖ و در ﺑﺨﺶ ﮐﻤﯽ، ﺑﺎ اﺳﺘﻔﺎده از ﺗﺤﻠﯿﻞ ﻓﺮاﯾﻨﺪی ﺳﻠﺴﻠﻪ ﻣﺮاﺗﺒﯽ )ahp(، ﻋﻮاﻣﻞ ﻣﺬﮐﻮر رﺗﺒﻪﺑﻨﺪی ﺷﺪهاﻧﺪ. ﯾﺎﻓﺘﻪﻫﺎ: ﺑﺮ اﺳﺎس دﺳﺘﻮراﻟﻌﻤﻞ ﮐﺪﮔﺬاری اﺳﺘﺮاﺗﮋی داده ﺑﻨﯿﺎد، ﭼﺎرﭼﻮﺑﯽ ﻣﺘﺸﮑﻞ از ﺳﻪ دﺳﺘﻪ ﻋﻮاﻣﻞ ﺳﻄﺢ ﻓﺮدی، ﺳﻄﺢ ﺑﯿﻦ ﻓﺮدی و ﺳﻄﺢ ﺳﺎزﻣﺎﻧﯽ ﺑﻪ دﺳﺖ آﻣﺪ. ﻧﺘﺎﯾﺞ: ﭘﯿﺶرانﻫﺎی ﺳﻄﺢ ﺑﯿﻦ ﻓﺮدی، ﺑﺎﻻﺗﺮﯾﻦ رﺗﺒﻪ را در ﺑﯿﻦ ﺳﺎﯾﺮ ﻋﻮاﻣﻞ، در اﺟﺮای ﻣﻮﻓﻖ اﺳﺘﺮاﺗﮋی، ﮐﺴﺐ ﮐﺮدﻧﺪ. ﻫﻤﭽﻨﯿﻦ، ﻧﺘﺎﯾﺞ ﻣﻄﺎﻟﻌﻪ ﻧﺸﺎن داد ﮐﻪ ﭘﺸﺘﯿﺒﺎﻧﯽ ﻣﺪﯾﺮﯾﺖ و ﺑﻪ دﻧﺒﺎل آن اﻧﻌﻄﺎفﭘﺬﯾﺮی، از ﻣﻮﻗﻌﯿﺖ ﺑﺎﻻﺗﺮی در اﯾﻦ دﺳﺘﻪ از ﻋﻮاﻣﻞ ﺑﺮﺧﻮردار ﻫﺴﺘﻨﺪ. ﭘﯿﺶرانﻫﺎی ﺳﻄﺢ ﺳﺎزﻣﺎﻧﯽ در رﺗﺒﻪ دوم ﻗﺮار ﮔﺮﻓﺘﻨﺪ ﮐﻪ در اﯾﻦ ﻣﯿﺎن اﺳﺘﻘﺮار ﺳﯿﺴﺘﻢ ﺷﺎﯾﺴﺘﻪﺳﺎﻻری ﺑﺎﻻﺗﺮﯾﻦ اﻣﺘﯿﺎز را ﮐﺴﺐ ﮐﺮد و در ﭘﺎﯾﺎن، از ﻋﻮاﻣﻞ ﻣﺮﺑﻮط ﺑﻪ ﺳﻄﺢ ﻓﺮدی، ﻋﺎﻣﻞ اﻋﺘﻘﺎد ﺑﻪ ﻫﻤﮑﺎری و ﻋﺎﻣﻞ اﻋﺘﻘﺎد ﺑﻪ اﺳﺘﺮاﺗﮋی ، ﺑﯿﺸﺘﺮﯾﻦ اﻣﺘﯿﺎز را ﮐﺴﺐ ﮐﺮدﻧﺪ.

A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study

Objective: the purpose of this study is to examine the internal drivers of successful implementation of strategies, based on a coherent approach. Methodology: The present study is an exploratory and descriptive research and is a a kind of mixed method research. The qualitative part is based on the Glaser approach of Grounded theory data in this part are collected from interviews with 11 scientific and executive experts including managers, bank deputies and University professors And in the quantitative part, using hierarchical process analysis (AHP), the mentioned factors are ranked. Findings: according to Grounded theory guidelines, a framework consisting of three categories of individual level, interpersonal level and organizational level was obtained. Results: Among the three categories of strategy proponents, the interpersonal level factors received the highest rank. Also, the results of the study showed that &management support& followed by &flexibility& have a higher position in this category. Then, the organizational level was ranked second, in which &the establishment of a meritocracy system& has the highest score, and in the end, from the factors related to the individual level, the factor of &belief in cooperation& and &Belief in strategy& had the highest score.