شناسایی و تبیین عوامل موثر بر کنترل استراتژیک با رویکرد خود کنترلی در صنعت بیمه

اﻣﺮوزه ﺑﺴﯿﺎری از ﺻﺎﺣﺐﻧﻈﺮان ﻋﻠﻢ ﻣﺪﯾﺮﯾﺖ ﺑﻪ اﯾﻦ ﻣﻬﻢ اذﻋﺎن دارﻧﺪ ﮐﻪ ﮔﺮﭼﻪ ﺗﺪوﯾﻦ ﺑﺮﻧﺎﻣﻪ اﺳﺘﺮاﺗﮋ ﯾﮏ ﺳﺎزﻣﺎن و ﻧﯿﺰ ﺑﯿﺎﻧﯿﻪﻫﺎی رﺳﺎﻟﺖ، ﭼﺸﻢ اﻧﺪاز و اﻫﺪاف از ﻣﺴﺌﻮﻟﯿﺖ ﻫﺎی ﻣﻬﻢ ﻣﺪﯾﺮان اﺳﺘﺮاﺗﮋﯾﮏ ﺳﺎزﻣﺎن ﻫﺎﺳﺖ، ﻟﯿﮑﻦ ﺑﺮای ﻣﻮﻓﻘﯿﺖ اﺳﺘﺮاﺗﮋﯾﮏ آﻧﻬﺎ ﮐﺎﻓﯽ ﻧﯿﺴﺖ. در واﻗﻊ ﮐﻨﺘﺮل اﺳﺘﺮاﺗﮋﯾﮏ آﺧﺮﯾﻦ ﮔﺎم در ﻓﺮآﯾﻨﺪ ﻣﺪ ﯾﺮﯾﺖ اﺳﺘﺮاﺗﮋ ﯾﮏ اﺳﺖ ﮐﻪ ﺑﻪ ﻋﻨﻮان ﯾﮏ ﮐﻞ، ﻋﻬﺪه دار ﻧﻘﺶ ﺗﻀﻤﯿﻦ ﻋﻤﻠﮑﺮد ﻣﻨﺎﺳﺐ اﯾﻦ ﻓﺮآﯾﻨﺪ اﺳﺖ. ﺿﺮورت اﯾﻦ اﻣﺮ ﺑﻪ و ﯾﮋه در ﺻﻨﻌﺖ ﺑﯿﻤﻪ ﮐﻪ ﻋﻨﺼﺮی اﺛﺮﮔﺬار در ﺗﻮﺳﻌﻪ اﻗﺘﺼﺎدی ﮐﺸﻮرﻫﺎ و اﺑﺰار ی ﮐﺎرا در ﻣﺪﯾﺮﯾﺖ رﯾﺴﮏ اﺳﺖ، از اﻫﻤﯿﺖ ﺑﯿﺸﺘﺮی ﺑﺮﺧﻮردار اﺳﺖ. از اﯾﻦ رو، ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺑﺎ ﺑﻬﺮهﮔﯿﺮی از ﺷﯿﻮهی ﺗﺮﮐﯿﺒﯽ ﺑﻪ ﺷﻨﺎﺳﺎﯾﯽ و ﺗﺒﯿﯿﻦ ﻋﻮاﻣﻞ ﻣﻮﺛﺮ ﺑﺮ ﮐﻨﺘﺮل اﺳﺘﺮاﺗﮋﯾﮏ ﺑﺎ روﯾﮑﺮد ﺧﻮدﮐﻨﺘﺮﻟﯽ در ﺻﻨﻌﺖ ﺑﯿﻤﻪ ﭘﺮداﺧﺘﻪ اﺳﺖ. روﯾﮑﺮد ﺑﮑﺎر ﮔﺮﻓﺘﻪ ﺷﺪه در ﺑﺨﺶ ﮐ ﯿﻔ ﯽ اﯾﻦ ﭘﮋوﻫﺶ، روﯾﮑﺮد داده ﺑﻨﯿﺎد اﺳﺖ. ﺑﺮ اﯾﻦ اﺳﺎس ﭘﺲ از ﻃﯽ ﻓﺮاﯾﻨﺪ ﻣﺮﺑﻮﻃﻪ در ﻧﻬﺎﯾﺖ 6 ﻣﻘﻮﻟﻪ اﺻﻠﯽ ﺷﻨﺎﺳ ﺎﯾﯽ ﺷﺪه و در ﻗﺎﻟﺐ اﻟﮕﻮی ﮐﻨﺘﺮل اﺳﺘﺮاﺗﮋﯾﮏ اراﺋﻪ ﮔﺮدﯾﺪﻧﺪ. آﻧﮕﺎه در ﺑﺨﺶ دوم (ﮐﻤﯽ) ﭘﮋوﻫﺶ، ﭘﺲ از اﻃﻤﯿﻨﺎن از ﮐﻔﺎﯾﺖ ﻧﻤﻮﻧﻪﮔﯿﺮی ﺑﺎ اﺳﺘﻔﺎده از ﺷﺎﺧﺺ kmo و آزﻣﻮن ﺑﺎرﺗﻠﺖ، ﻣﺪل ﺣﺎﺻﻠﻪ ﺑﺎ اﺳﺘﻔﺎده از ﺗﮑﻨﯿﮏ ﺗﺤﻠﯿ ﻞ ﻋﺎﻣﻠﯽ ﺗﺄﯾﯿﺪی و ﻣﺪل ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎری ﻣﻮرد ﺑﺮازش، اﻋﺘﺒﺎرﯾﺎﺑﯽ و آزﻣﻮن ﻗﺮار ﮔﺮﻓﺖ. ﻧﺘﺎﯾﺞ ﺣﺎﺻﻠﻪ ﻣﺆ ﯾﺪ ﻣﺜﺒﺖ و ﻣﻌﻨﺎدار ﺑﻮدن رواﺑﻂ ﺑﯿﻦ ﻣﺘﻐﯿﺮﻫﺎی ﺗﺤﻘﯿﻖ ﻣﯽﺑﺎﺷﻨﺪ. ﺑﻨﺎﺑﺮاﯾﻦ ﻣﯽﺗﻮان ﺑﯿﺎن داﺷﺖ ﮐﻪ رواﺑﻂ در ﻧﻈﺮ ﮔﺮﻓﺘﻪ ﺷﺪه در ﻣﺪل درﺳﺖ و ﻣﻨﻄﻘﯽ ﻣﯽ ﺑﺎﺷﻨﺪ و ﻣﺪل اراﺋﻪ ﺷﺪه ﺗﺄﯾﯿﺪ ﻣﯽ ﮔﺮدد.

Identification and Explanation of the Factors Affecting Strategic Control with a SelfControl Approach in the Insurance Industry

Today many management experts acknowledge that although formulating a strategic plan and a statement of missions, views, and goals are the organization managers’ significant responsibilities, they would not be sufficient to achieve a strategic success. Actually, the strategic control is considered as the final step in the strategic management process which plays the role of an appropriate performance warrantee for this process as a whole. This would be of a greater significance especially in the insurance industry as an effective factor for economical development of countries and an effective instrument in risk management. Therefore, utilizing the combined approach, the current study has identified and explained the effective factors influencing on the strategic controls associated with a selfcontrol approach in the insurance industry. The databased approach is applied to the qualitative part of this research. Accordingly, when the process is accomplished, 6 main items would be identified and presented in the form of the strategic control patterns. In the second (quantity) part of the research, assuring the sampling adequacy, utilizing KMO indicator and the Bartlett Test, the obtained model is processed, validated and examined by Confirmatory Factor Technique and Structural Equation Model. The obtained results confirm a positive and meaningful relation among the research variables. Therefore, it could be claimed that the considered relations of the model would be true and reasonable and the presented model is approved.