Internal benchmarking methodology and its implementation on apparel retail industry

In this study,a methodology for an internal benchmarking process was proposed for apparel retailer companies with the subaims of the identification of customers' requirements and the determination of working procedures related with them. to this aim,in the methodology of customer satisfaction and process benchmarking,quality function deployment (qfd) and analytical hierarchy process (ahp) were used in combination with some minor modifications within qfd. the proposed methodology was implemented on the two departments of an apparel retailer company.