تحلیل تحقیقات استراتژی هم رقابتی با تاکیدی بر صنعت حمل و نقل

تغییر و تحولات فضای کسب و کار منجر به ایجاد الگوی جدیدی از رقابت و همکاری در بازار شده است. رقابت اکثر کشورها در بازار جهانی، منجر به افزایش سرسام آور رقابت در تجارت بین الملل شده است. برای تثبیت نقش اصلی شرکت ها و تامین نیازهای بازار، به حداکثر رساندن سهم بازار و به حداقل رساندن هزینه های جاری، اتخاذ استراتژی هم رقابتی رایج شده است. هدف این مقاله بررسی فراوانی و نوع تحقیقات منتشر شده، محتویات تحقیقات کشورهای تاثیر گذار و همکاری آنها و همچنین دسته های موضوعی عمده و شکوفا در تحقیقات استراتژی هم رقابتی از سال 1996 تا 2022 می باشد. در این مطالعه، ما از نرم‌افزار citespace برای تجزیه و تحلیل تحقیقات استراتژی هم رقابتی استفاده کردیم. بر اساس تجزیه و تحلیل 2998 تحقیق مستخرج از پایگاه داده woscc، ویژگی های حیاتی تحقیقات استراتژی هم رقابتی به دست آمد که یک نمای کلی سیستمی از تحقیقات استراتژی هم رقابتی با نگاهی بر صنعت حمل و نقل در سراسر جهان ارائه شد. نتایج نشان داد با توجه به اینکه دسته های موضوعی مرتبط به صنعت حمل و نقل، طی یک دهه اخیر (از سال 2010) شکل گرفتند اما در بحث شکوفایی دسته های موضوعی، دسته موضوعی علم و فناوری حمل و نقلو حمل و نقل در بین 3 دسته موضوعی اول، با قویترین شکوفایی شناسایی شدند و بطور خاص این صنعت در سه سال اخیر (2019 تا 2022) به یک حوزه فعال تحقیقات استراتژی هم رقابتی تبدیل شده است. دستاورد نتایج این تحقیق به محققان کمک می کند تا به سرعت مرزهای تحقیقات استراتژی هم رقابتی را درک کنند و اطلاعات علمی ارزشمندتری را به دست آورند. این مطالعه همچنین منابعی برای تحقیقات بعدی و دیدگاه مفیدی را برای محققین مربوطه ارائه می دهد.

analysis of coopetition strategy research with an emphasis on the transportation industry

abstract:change and development in the business environment have led to the creation of a new model of competition and cooperation in the market. the competition of most countries in the world market has led to a dramatic increase in competition in international trade. to consolidate the core role of companies and meet market needs, maximize market share and minimize running costs, adopting a coopetitive strategy has become common. the purpose of this article is to review the frequency and type of published research, the contents of research of influential countries and their cooperation, as well as major and flourishing thematic categories in coopetition strategy research from 1996 to 2022. in this study, we used citespace software to analyze coopetition strategy research. based on the analysis of 2998 researches from woscc database, the critical features of coopetition strategy research were obtained, which provides an overview of a system of coopetition strategy research with a view to the transportation industry worldwide. the results showed that given the thematic categories related to the transportation industry, were formed during the last decade (since 2010), but in the discussion of the flourishing of subject categories, the subject categories transportation science and technology and transportation among the first three subject categories, they were identified with the strongest prosperity, and in particular, the industry in the last three years (2019 to 2022) has become an active field of coopetition strategy research. the results of this research will help researchers to quickly understand the frontiers of competing strategy research and gain more valuable scientific information. this study also provides resources for future research and useful insights for relevant researchers.      1.introductionstrategy and management scholars increasingly use the term coopetition, coined by novell founder ray noorda in the 1980s, to describe the simultaneous cooperation and competition by firms (bengtsson and raza ullah, 2016). collaboration between competitors, beyond being unusual or novel, is common and has a long history in business. the first authors to formalize the term coopetition were brandenburger and nalebuff (1996).they both analyzed coopetition using game theory and conceptualized coopetition as a positive sum game, rather than a zero sum game, in which players (competitors) can win even when competitors do not lose, win (devece et al., 2017). materials and methodsthe data used for the analysis were collected from the web of science core collection (woscc) database from 1996 to 2021. finally, after searching the databases, 2998 records were obtained, which are used for data analysis using cite space version (5.8. r3). the time cut off was 1 year. resultsthe total number of publications (in all types of scientific documents) has increased from 37 numbers in 1996 to 358 numbers in 2021, and published articles have risen from 30 numbers to 330 numbers. a total of 2998 scientific researches related to coopetition strategy were identified between 1996 and 2022 and they were classified into 12 types of documents. out of a total of 2710 articles published in the field of coopetition strategy, 63 articles are related to the transportation industry (about 2.3%). results show that the issue of coopetition strategy has attracted the attention of the transportation industry since 2010, and specifically in 2020 and 2021, 43% of all studies of this industry have been conducted in these last two years.coopetition strategy research is multifaceted and has been applied to a wide range of subjects, from business and economics to management, engineering, computer science, psychology, environmental science, operational research, science and technology, and so on. important topic groups lead researchers to a new perspective or open a path for coopetition strategy research and play an important role in the network and were also identified as milestones by citespace. in the network, the most important subject category is business and economics, which is the largest node with 855 articles, followed by management (604), business (410), engineering (409), and computer science (358). therefore, research on the topic of coopetition strategy is usually published in these subject categories. discussion and conclusionin this article, citespace software was used to analyze the characteristics of scientific research distribution, international cooperation of countries, the co occurrence of thematic categories, and the evolution of coopetition strategy studies from 1996 to 2022. based on an analysis of 2,998 studies extracted from the woscc database, the critical features of coopetition strategy research were derived, providing a systematic overview of coopetition strategy research with a view to the transportation industry worldwide. coopetition strategy research has grown rapidly in the last decade and will continue to develop rapidly in the next few years. the results of coopetition strategy research have been distributed in many journals. but more than half (55%) of coopetition strategy research in the field of transportation industry has been published in 5 journals.the competition strategy is a typical interdisciplinary research and includes several topic categories. strategy research results are generally attributed to the subject categories of business and economics, management, business, engineering, and computer science. considering that the thematic categories related to the transportation industry were formed during the last decade (since 2010), but in the discussion of the prosperity of thematic categories, the thematic category of transportation science and technology and transportation among the first 3 subject categories, they were identified with the strongest growth, and in particular, this industry has become an active field of coopetition strategy research in the last three years (2019 to 2022).refrencesbengtsson, m. and kock, s., 2000. coopetition in business networks—to cooperate and compete simultaneously. industrial marketing management, 29(5), pp.411 426. https://doi.org/10.1016/s0019 8501(99)00067 x