شناسایی علل عدم موفقیت بنادر جنوبی ایران در جذب کشتی ها جهت تهیه تدارکات دریایی

Nowadays, ship supplying is one of the most important activities in maritime transportation. these kindsof port services not only led to promotion of port economic performance but also created the portattractiveness to retain their existing customers and attract new customers and influenced portcompetitiveness. the purpose of this study is to identify the factors which led to the failing of iranian portin attracting shipping companies for the supplying services. to achieve this purpose, researchers have triedto find the factors affecting the choice and selection of suppliers by shipping companies. a survey wasconducted among iranian ocean-going shipping companies in the southern ports. data were collected viaquestionnaires using five point likert scales technique. 37 port factors were selected from the previousresearches and field interviews which were categorized into two groups. descriptive and exploratorystatistical analyses have been utilized. the findings revealed that quality level of supplying company'sservices and customs processes play the most important role in the failure of iranian ports to attract shipsfor supplying services. in this regard, iranian port authorities have to consider this mater in their decisionmaking processes and strategy settings.