ارزیابی دیدگاه اهداکنندگان خون نسبت به تبلیغات سازمان انتقال خون شهر بندرعباس

Abstractbackground and objectivesdespite the advances in science and technology, the need for safe blood still remains as the priority and no suitable substitute for human blood has been discovered yet. this study aimed to investigate the attitude of blood donors towards iranian blood transfusion organization in bandar abbas, iran. to do this, we have used a questionnaire to ask donors about the publicity and dissemination efforts of ibto.materials and methodsa descriptive survey research method was used and the collected data was analyzed using spss-19 software and pearson and regression tests.resultsthe blood donors’ age range was between 18 and 60 years. donor’s age had no significant correlation with attitudes towards the publicity and dissemination efforts of ibto (r = 0.048, p = 0.283). there was a significant correlation between the attitude towards the publicity and dissemination efforts of ibto and “paying attention to the publicity stuff” (r = 0.148, p = 0.001). there was a significant correlation between the attitude towards the publicity and dissemination efforts of ibto and “social participation” (r = 0.191, p = 0.001). there was a significant correlation between the attitude towards the publicity and dissemination efforts of ibto and “social trust” (r = 0.090, p = 0.04).conclusionsout of the participants, 81.1% were found to be prompted to become blood donors via the publicity and dissemination efforts of ibto which has had a great role in attracting people attention. the media with extensive publicity, such as television, has had more effectiveness.