تقاضای گردشگری تندرستی در حوزه شهری – روستایی شهرستان سرعین

ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ ﺑﻪ ﻋﻠﺖ ﺷﯿﻮع ﺑﯿﻤﺎریﻫﺎی ﻣﺨﺘﻠﻒ در ﻧﺘﯿﺠﻪ اﻓﺰاﯾﺶ ﻓﺸﺎر ﻓﻌﺎﻟﯿﺖ و زﻧﺪﮔﯽ اﺳﺘﺮس آور اﻣﺮوزی و ﺑﻄﻮر ﮐﻠﯽ ﺳﺒﮏ زﻧﺪﮔﯽ ﻧﺎﺳﺎﻟﻢ در ﺳﺎلﻫﺎی اﺧﯿﺮ رﺷﺪ ﻗﺎﺑﻞ ﺗﻮﺟﻬﯽ داﺷﺘﻪ اﺳﺖ. ﻫﻤﯿﻦ اﻣﺮ ﺑﺎﻋﺚ ﺗﻮﺟﻪ ﺑﯿﺶ از ﭘﯿﺶ ﺑﻪ اﻣﺮ ﺳﻼﻣﺘﯽ ﺷﺪه و ﻣﺮدم ﺗﻤﺎﯾﻞ ﺑﯿﺸﺘﺮی ﺑﻪ ﭘﯿﺸﮕﯿﺮی از ﺑﯿﻤﺎریﻫﺎ، ﺣﻔﻆ و ﺑﻬﺒﻮد ﺗﻨﺪرﺳﺘﯽﺷﺎن از راهﻫﺎی ﻣﺨﺘﻠﻒ از ﺟﻤﻠﻪ ﺳﻔﺮ ﺑﺎ ﻫﺪف ﺗﻨﺪرﺳﺘﯽ دارﻧﺪ، ﻟﺬا ﻣﯽﺗﻮان ﮔﻔﺖ اﻣﺮوزه ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ ﺑﻪ ﯾﮏ ﮔﺮاﯾﺶ ﺳﻔﺮ ﺗﺒﺪﯾﻞ ﺷﺪه اﺳﺖ. در اﯾﻦ ﻣﯿﺎن در ﺷﻬﺮﺳﺮﻋﯿﻦ و روﺳﺘﺎﻫﺎی ﭘﯿﺮاﻣﻮن آن در اﺳﺘﺎن اردﺑﯿﻞ دارای ﭘﺘﺎﻧﺴﯿﻞﻫﺎی ﺑﺴﯿﺎر ﻏﻨﯽ در زﻣﯿﻨﻪ ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ ﻣﯽﺑﺎﺷﺪ. ﻫﺪف اﺻﻠﯽ اﯾﻦ ﺗﺤﻘﯿﻖ ﺷﻨﺎﺳﺎﯾﯽ ﭘﺘﺎﻧﺴﯿﻞﻫﺎی ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ در ﺣﻮزه ﺟﻐﺮاﻓﯿﺎﯾﯽ ﺷﻬﺮی و روﺳﺘﺎﯾﯽ ﺳﺮﻋﯿﻦ و ﺑﺮرﺳﯽ ﻣﯿﺰان ﺗﻤﺎﯾﻞ ﮔﺮدﺷﮕﺮان داﺧﻠﯽ ﺑﻪ ﻓﻌﺎﻟﯿﺖﻫﺎ و ﺟﺎذﺑﻪﻫﺎی ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ در راﺳﺘﺎی اوﻟﻮﯾﺖ ﺑﻨﺪی ﻓﻌﺎﻟﯿﺖﻫﺎی ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ از دﯾﺪﮔﺎه ﮔﺮدﺷﮕﺮان داﺧﻠﯽ ﻣﯽ ﺑﺎﺷﺪ. ﺟﺎﻣﻌﻪ آﻣﺎری اﯾﻦ ﭘﮋوﻫﺶ را در ﻣﺮﺣﻠﻪ اول ﻧﺨﺒﮕﺎن و ﮐﺎرﺷﻨﺎﺳﺎن اﯾﻦ ﺣﻮزه ﺗﺸﮑﯿﻞ داده اﻧﺪ، ﺟﻤﻊ آوری ﻧﻤﻮﻧﻪ ﺑﻪ روش ﮔﻠﻮﻟﻪ ﺑﺮﻓﯽ و ﺗﻮﺳﻂ ﻓﺮم ﻣﺼﺎﺣﺒﻪ اﻧﺠﺎم ﮔﺮﻓﺖ و در ﻧﻬﺎﯾﺖ دادهﻫﺎ ﺑﻪ روش ﮐﯿﻔﯽ (ﮐﺪ ﮔﺬاری ﺑﺎز و ﻣﺤﻮری) ﻣﻮرد ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ ﻗﺮار ﮔﺮﻓﺘﻨﺪ. در ﻣﺮﺣﻠﻪ دوم ﭘﺮﺳﺸﻨﺎﻣﻪ ای ﺷﺎﻣﻞ ﺳﻮاﻻت ﺑﺴﺘﻪ(ﻃﯿﻒ ﻟﯿﮑﺮت) ﻃﺮاﺣﯽ ﮔﺮدﯾﺪ و ﭘﺲ از ﭘﺮ ﺷﺪن ﺗﻮﺳﻂ ﮔﺮدﺷﮕﺮان ﺑﺎ آزﻣﻮن ﻫﺎیt ﺗﮏ ﻧﻤﻮﻧﻪ ای ﯾﺎ (one sample t-tset) و ﻓﺮﯾﺪﻣﻦ (friedman) دادهﻫﺎ ﻣﻮرد ارزﯾﺎﺑﯽ ﻗﺮار ﮔﺮﻓﺘﻨﺪ. ﻧﺘﺎﯾﺞ اﯾﻦ ﭘﮋوﻫﺶ ﻧﺸﺎن ﻣﯽدﻫﺪﮐﻪ ﺷﻬﺮ ﺳﺮﻋﯿﻦ و روﺳﺘﺎﻫﺎی ﭘﯿﺮاﻣﻮن آن ﭘﺘﺎﻧﺴﯿﻞ ﻫﺎی ﺑﺎﻻﯾﯽ ﺑﺮای روﻧﻖ ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ دارد و ﮔﺮدﺷﮕﺮان ﺑﻪ ﻓﻌﺎﻟﯿﺖﻫﺎی ﮔﺮدﺷﮕﺮی ﺗﻨﺪرﺳﺘﯽ ﺗﻤﺎﯾﻞ ﺑﺎﻻﯾﯽ دارﻧﺪ و ﺑﻪ ﺗﺮﺗﯿﺐ ﻓﻌﺎﻟﯿﺖ ﻫﺎﯾﯽ ﭼﻮن ﻣﺸﺎﻫﺪه ﻣﻨﺎﻇﺮ ﻃﺒﯿﻌﯽ، ﻃﺒﯿﻌﺖ ﮔﺮدی، ﻫﻮای ﭘﺎک؛ ﭼﺸﻤﻪﻫﺎی آب ﻣﻌﺪﻧﯽ؛ ﭼﺸﻤﻪ آﺑﮕﺮم و ﻫﯿﺪروﺗﺮاﭘﯽ و ﭘﯿﺎده روی در ﻃﺒﯿﻌﺖ، ﮐﻮﻫﭙﯿﻤﺎﯾﯽ و دﺷﺖ ﭘﯿﻤﺎﯾﯽ ﺑﻪ وﯾﮋه در ﺣﻮزه ﻫﺎی روﺳﺘﺎﯾﯽ ﺑﺮای آﻧﻬﺎ از اوﻟﻮﯾﺖ ﺑﺎﻻﺗﺮی ﺑﺮﺧﻮردار اﺳﺖ.

Survey of health tourism demand in urbanrural areas of Sarein city

In recent years, Wellness tourism has grown considerably and this is due to spread of various diseases as a result of job stress, life stress, and unhealthy lifestyle. Hence, people try to pay more attention to health and tend to be more likely to prevent diseases and strive to improve their health through various ways, such as travel with the aim of health. Therefore, it can be said that today health tourism has become a trend of travel. In this regard, the city of Sareyn And the surrounding villages in Ardebil Province has a high potential for promoting Wellness tourism. This research has three major purposes:(1) to identifying the potential of Wellness tourism in Sareyn;(2) to investigate the domestic tourists tendency towards Wellness tourism activities in Sareyn; and(3) to prioritize the Wellness tourism activities from the domestic tourists’ perspective 2.METHODOLOGY The research methodology is qualitative – quantitative and in the first step the statistical population are experts. The data was gathered through an interview form with snowball sampling method and lastly the data was analyzed using coding(open and axial coding) methods. In the second step in order to investigate the domestic tourists tendency towards wellness tourism activities a questionnaire(on a 5point Likert Scale) was designed and the tourists filled in the forms. The data was evaluated through one sample t test and Friedman tests. 3.CONCLUSION The results of this research illustrated that the Sareyn has a high potential for promoting wellness tourism and tourists have a high tendency towards wellness tourism activities, and activities such as nature sightseeing, nature tourism, clean air; mineral water springs, spa springs and hydrotherapy and hiking in nature, climbing and hiking in plain are their priorities for wellness tourism. The development of health tourism in the rapid geographical area leads to more interaction between rural and urban centers and through the expansion of ruralurban flows (including the flow of people, goods, capital, information and technology), to bilateral relations and finally, to ruralurban links. To lead. This trend, over time, in turn, leads to the dynamism of rural and urban spaces and creates more opportunities for business activities in the tourism industry and improves socioeconomic conditions.